Long Island University at Riverhead
NEW! B.A. in Communication Studies – New Media
An Upper Division Undergraduate Program

• Overview
• Employment Outlook
• Program Goals
• Degree Requirements
• Course Descriptions
• Contact Us
• Application

OVERVIEW

The ability to clearly and effectively communicate is an essential skill in every profession and graduate academic discipline. In order to meet the growing need for effective 21st century communicators, Long Island University at Riverhead offers the upper division Bachelor of Arts in Communication Studies – New Media. This 62-credit interdisciplinary program brings forth an advanced writing and communication curriculum designed to ensure that graduates are prepared to effectively communicate in a global society. Students will master the art of communicating through writing, the spoken word, and the rapidly expanding area of new and emerging media. Long Island University at Riverhead intends to offer a portion of this program in a blended or fully-online format.

The upper division B.A. in Communication Studies – New Media is open to students who hold associate degrees or have 60 credits (freshman and sophomore years) of a liberal arts-based college degree program. Students with an associate degree from Suffolk County Community College may seamlessly transfer into the program. Students transferring from other colleges will be evaluated on a case-by-case basis, and may be required to complete additional specific course work. Students complete their freshman and sophomore years at a community college or four-year college and their junior and senior years at Long Island University in Riverhead, N.Y.

Courses begin September 7, 2011.

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EMPLOYMENT OUTLOOK

Graduates of the B.A. in Communication Studies: New Media will be prepared for careers in the following disciplines:

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PROGRAM GOALS

Graduates of the B.A. in Communication Studies: New Media will have the ability to:

• Plan, propose, and assess new media communication strategies for diverse audiences.
• Communicate effectively and confidently through oration, the written word, and new media technology.
• Think creatively and efficiently, both individually and as part of a team, to analyze, evaluate, and solve problems using communication strategies and technologies.
• Act as an ethical, informed leader in the evolving global communication society.
• Utilize new media technology to create communication products and services.

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DEGREE REQUIREMENTS

Full-Time Course of Study
Part-Time Study Course of Study Plans also available

JUNIOR YEAR – FALL

CMA 265 - Technology in Education	3
CMA 270 - New Media and Society	3
CMA 280 - Interpersonal Communication in the Digital Age	3
Liberal Arts Elective	3
Liberal Arts Elective	3
	15

JUNIOR YEAR – SPRING

CMA 300 - Emerging Media Applications I	3
CMA 310 - Advertising and Public Relations	3
CMA 320 - New Media Literacies	3
CMA 400 - ePortfolio I	2
CMA 410 - Media Law	3
ENG 402 - Advanced Professional Writing (Liberal Arts)	3
	17

SENIOR YEAR – FALL

CMA 301 - Emerging Media Applications II	3
CMA 330 - Digital Storytelling	3
CMA 340 - Business Communications	3
CMA 420 - Communication Research Methods	3
CMA 430 - Oral Communication and Presentation	3
	15

SENIOR YEAR – SPRING

CMA 350 - Gaming and Society	3
CMA 401 - ePortfolio II	2
CMA 440 - Case Studies in New Media	3
CMA 450/451 - Capstone Project or Internship	4
Liberal Arts Elective	3
	15

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COURSE DESCRIPTIONS

CMA 265 - Technology in Education*
The impact of computer technology on the instructional learning process is important for today's educators to acknowledge. This course is designed to familiarize the student with the necessary skill base required to meet the demands of effective integration of technology into daily instructional programs. The student will become aware of the technology benchmarks today's educators are expected to draw upon in order to facilitate the learning process and address the needs of a society in which information doubles rapidly. Students will come away from this course with a newly found confidence in the use of technology and a growing appreciation for the increased dimension technology can bring to the learning process. 3 credits

CMA 270 - New Media and Society
This course provides an examination of new media technology and its influence on modern society. As new forms of media constantly emerge, the impact these technologies have on our society is constantly changing as well. In this course, students will study these changes in media and society and develop a clear understanding as to not only what is changing, but why these changes are taking place. A particular emphasis will be placed on the ways that advancing technology affects the way we access, distribute, and use information. 3 credits

CMA 280 - Interpersonal Communication in the Digital Age
In recent years, technological advances have changed the way that we speak, interact, and how we classify our relationships. This course explores this changing world and how the evolving digital landscape has also changed the way we communicate with one another. Students will examine the dynamics of interpersonal communication with a particular focus on how these dynamics are changing with the advancement of technology. Topics include, but are not limited to, privacy, conflict, self, and creating and maintaining relationships. 3 credits

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CMA 300 - Emerging Media Applications I
The first of two emerging media applications courses, this course examines the wide range of emerging technologies and applications available in today's digital age. In an ever changing digital world, it is vitally important to maintain a familiarity with the most current technology. A particular emphasis will be placed on technologies that affect and enhance the way we communicate with each other, most notably in the areas of interpersonal communication and the transference of the written word. Students will be provided with an overview of available products as well as hands on experience. Topics include, but are not limited to, social networks, virtual worlds, web-based applications, blogs, RSS, and wikis. 3 credits

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CMA 301 - Emerging Media Applications II
The second of the two emerging media applications courses, students will continue to focus on the wide range of emerging technologies and applications available in today's digital age. In an ever changing digital world, it is vitally important to maintain a familiarity with the most current technology. In this course, a particular emphasis will be placed on multimedia technologies, focusing on those that incorporate photographs, audio, and video. This course will provide an overview of available products as well as hands on experience. Topics include, but are not limited to, web-based applications, integrating audio and video, photo sharing tools, slideshows, and audio/video podcasts. 3 credits

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CMA 310 - Advertising and Public Relations
This course provides students with a study of the relevant media strategies that are paramount in the fields of advertising and public relations. Students will examine the expanding role of media and how this expanding role is changing the nature of these fields in today's global society. A particular emphasis will be placed on the concept of audience and the ways messages are both created and delivered. 3 credits

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CMA 320 - New Media Literacies
In this course, students will examine how definitions and attitudes towards literacy have changed in recent years. In particular, students will focus on how changes in technology have expanded the horizon for what it means to be literate. Students will gain a base foundation in the traditional meaning of literacy while also looking ahead to how new media is affecting this definition. Students will explore these changes in learning and not only analyze these changes as they are happening today, but learn to anticipate what changes may be in store for the future. 3 credits

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CMA 330 - Digital Storytelling
This course examines the evolution of storytelling with a particular focus on digital media and the way it has changed the way stories are told. Students will focus on the use of different media and the ability to accentuate story through the use of digital pictures, sound, video, and various web based applications that incorporate some or all of the aforementioned qualities. This course is meant to not only enhance a student's ability to tell a story, but their ability to analyze and interpret stories as well. 3 credits

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CMA 340 - Business Communication
This course focuses on the theories, skills, and strategies needed to become effective communicators in business and professional settings. Topics include the responsibilities, expectations, and human interactions that take place in the professional world. Students will work to understand the foundation and benefits of professionalism while also learning effective communication strategies, both written and oral, to help them succeed in a wide range of business and professional environments. 3 credits

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CMA 350 - Gaming and Society
This course explores the cultural and technological evolution of interactive entertainment. Students will examine the history and evolution of gaming and game design, the psychological and sociological effects of gaming, and the impact of games on today's education. Digital games will also be studied from a critical perspective, focusing on structure, narrative, genre, and social connectedness. 3 credits

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CMA 400 - ePortfolio I
Part one of a two part course, students will work to gain the basic knowledge needed for creating and developing an effective electronic portfolio. Students will examine and evaluate professional portfolios and develop strategies for data collection, organization, and presentation. Topics will focus on creating portfolios that are exemplary in both content and appearance. A particular emphasis will be placed on learning how to effectively produce and collect artifacts which will be used in the creation of a portfolio during the student's final semester. 2 credits

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CMA 401 - ePortfolio II
The culminating course of the two electronic portfolio courses, this course will provide a practical application of the knowledge gained in the introductory course. Students will study the different media and applications that can be used in the construction of an electronic portfolio and will use those same devices to create a portfolio of work that they have completed throughout their program. The creation of an electronic portfolio will be required for the completion of this course. 2 credits

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CMA 410 - Media Law
This course is designed to introduce students to the major ethical and legal issues in the area of media. A particular emphasis will be placed on the areas of copyright, libel, freedom of the press, and the first amendment. Students will also be introduced to legal cases that have contributed to the establishment of the current media law. 3 credits

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CMA 420 - Communication Research Methods
This course provides students with a solid foundation in the process of conducting communications based research. In particular, students will focus on developing the skills used to analyze the works of others as well as the skills necessary for producing their own pieces of research writing. Students will also be exposed to methods of data collection and data analysis that will help to guide them in their research. 3 credits

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CMA 430 - Oral Communication and Presentation
This course is designed to give students practical experience in speaking situations. Students will work to combine a working knowledge of communication theory and the use of cutting edge technology to master the art of delivering advanced oral presentations. An emphasis will be placed on delivering words with grace and confidence. Students will also work to master the art of augmenting their speech through group discussion and speech analysis. 3 credits

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CMA 440 - Case Studies in New Media
In this course, students will take a case study approach to learning about past and current issues involving the advancement of new media technology. Students will analyze issues on a case by case basis to reinforce concepts in new media that have been presented to them throughout the previous semesters of study. In particular, students will focus on the many concerns that have been documented regarding advancing new media technology in today's digital age. 3 credits

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CMA 450 – Communication Capstone Project
A culminating project that will be completed under the advisement of the instructor, this project will be completed during the student's final semester of study and may be a substantial research based assignment or a technology based product created for practical use. 4 credits

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CMA 451 - Communication Internship
During their final semester, students will have the option of electing to take a new media/communications based internship in lieu of completing the capstone project. This internship opportunity is designed to give students valuable experience in a professional working environment. Students will be required to keep weekly journals of their experiences as well as complete a final paper. 4 credits

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ENG 402 - Advanced Professional Writing
This course explores some of the emerging trends in today's language and how those trends intermesh with the current professional environment. Students will work to master various forms of professional writing including e-mail, letters, resumes, and academic articles. An emphasis will be placed on writing that is clear and concise. Students will also work to develop an understanding of how different audiences and social contexts shape the way we write and interact. 3 credits

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CONTACT US

Office of Admissions
Long Island University at Riverhead
121 Speonk-Riverhead Road - LIU Bldg.
Riverhead, New York 11901-3499
Phone: (631) 287-8010 • Fax: (631) 287-8253
riverhead@liu.edu

For directions: http://www2.southampton.liu.edu/directions.html